SmartStrand® Forever Clean.™

The Most Durable, Easiest to Clean Carpet on the Planet™ just got better. SmartStrand Forever Clean carpet now features All Pet Protection and Warranty, the only pet-friendly carpet protection system that covers all pets, all accidents, all the time. Now SmartStrand is an even smarter choice for pets and pet owners.

  • Exceptional durability to preserve the style, beauty and appearance of your carpet
  • only carpet with permanent, built-in stain and soil protection that won’t wear or wash off
  • Nanoloc™ spill and soil shield for quick and easy cleanup
  • 0% moisture absorption to eliminate musty, dingy odors
  • The only carpet featuring All Pet Protection and Warranty
  • The only renewable carpet fiber, certified free of harmful substances, to preserve a healthy home and a beautiful planet
  • Luxurious softness that you can sink your toes in



SmartStrand Forever Clean is the only carpet with lifetime stain resistance built into the core of the fiber. Other carpets use temporary, topical protections that wash and wear off over time, which makes the carpet difficult to clean.


The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and becoming a stain. SmartStrand Forever Clean features Nanoloc,™ an advanced nanotechnology that completely encapsulates the SmartStrand fiber to create a superior spill and soil barrier.


Everyone has accidents, and nobody likes problems that stick around. That’s why SmartStrand Forever Clean is such an amazing improvement to traditional carpet. Liquid spills carry impurities, which can lead to musty, dingy odors. With SmartStrand Forever Clean, the oops and impurities have nowhere to hide, so cleanup is easy and the fiber stays pure.

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